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Bellator announces Monster Energy NASCAR Cup Series partnership, will host fights at four upcoming races

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The Bellator cage will soon be set up at a few NASCAR venues, according to a new announcement from the promotion.

Bellator officials today announced a partnership with Monster Energy and NASCAR “to showcase a series of fights to take place at select races during the 2017 Monster Energy NASCAR Cup Series season.”

The fights will serve as a pre-race activity for fans in attendance. The promotion previously took part in a similar set up ahead of Monster Energy Cup Motocross events.

“I’m excited to announce Bellator’s partnership with the Monster Energy NASCAR Cup Series,” Bellator President Scott Coker stated. “Bellator and NASCAR fans are some of the most passionate in sports, and we couldn’t be happier to bring MMA and motorsports together.

“Monster Energy has been a great partner of ours over the years, and we’re excited about the opportunity to integrate our brand into another great sports property within the Monster Energy family. I want to thank Cody Dresser and Hans Molenkamp from Monster Energy for helping put this great partnership together, and I’m looking forward to introducing Bellator to a whole new fanbase.”

Much like the fights Bellator previously promoted at motocross events, the cards are likely to consist of three or four fights, which aren’t presented as part of televised coverage.

Initial stops are schedule for North Carolina, Tennessee and Florida.

Bellator MMA will be featured at the following 2017 NASCAR races:

  • Monster Energy All-Star Race at Charlotte Motor Speedway – Saturday, May 20
  • Bass Pro Shops NRA Night Race at Bristol Motor Speedway – Saturday, Aug. 19
  • Alabama 500 at Talladega Superspeedway – Sunday, Oct. 15
  • Ford EcoBoost 400 at Homestead-Miami Speedway – Sunday, November 19

For more on Belltor’s upcoming schedule, check out the MMA Rumors section of the site.



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